Performance evaluation of the development of eco-cultural tourism in Fujian Province based on the method of fuzzy comprehensive evaluation

The performance evaluation serves as a crucial means of examining the economic, ecological and social benefits eco-cultural tourism in holistic manner vital method assessing sustainable development regional tourism. However, due to non-profit features public resources, it is hard evaluate an objective through conventional approach that depends on economic primary indicator. Therefore, based balanced score card, this paper aims build system indicators custom-tailored Fujian Province from four aspects, namely, financial performance, benefits, internal process learning growth. By adopting fuzzy comprehensive evaluation, study intends objectively assess value, efficiency Province. In addition, by Analytic Hierarchy Process (AHP), has identified weights indicators, 0.558 for 0.122 0.057 0.263 Judging effects are found be at average level Province, scoring between 60 74. As shown research findings, although endowed with optimal resources tourism, further efforts need made exploring optimizing building